The Importance of Corporate Social Responsibility

Corporate social responsibility is paramount in any organization. It involves the need for a corporate organization to go beyond what may be required by regulators or environmental protection groups and manage the business processes to produce an overall positive impact on society. Corporate take it upon themselves and come up with an initiative to assess and take responsibility for the companys effects on the environment and impact on social welfare. This may involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promotes positive social and environmental change (Crowther Aras 2008). Our founder Bill Gates has set an exemplary model through the creation of Bill Gates Melinda Foundation that has lifted the lives of many poverty stricken people throughout the world. It is in line with this noble initiative by our founder that we are working to uphold the precedents set by our founder that we are setting out to launch the pro posed (CRS) dubbed â€Å"The Green Hills Initiative†. The Green hill initiative is a project that will involve planting trees in the Olympic forest near the Olympic Peninsula.This is a project that will socially benefit the community near Redmond, Washington, where the Microsoft headquarters is located. With the increased consumer awareness on the various environmental issues, companies are made to take up proactive steps in supporting green initiatives (â€Å"Corporate Programs†, n.d.). This by allShow MoreRelatedImportance of Corporate Social Responsibility2089 Words   |  8 Pagesï » ¿Abstract: In the contemporary corporate world Corporate Social Responsibility has gained immense importance most organizations recognize it as an important tool in order to improve their goodwill and brand loyalty. Proctor Gamble is one of the largest conglomerates in the world and enjoys presence across the globe. This paper aims at carrying out a critical analysis of the social activities that Proctor Gamble is carrying out under the banner of its campaign, Live, Learn and Thrive. Introduction Read MoreThe Importance Of Corporate Social Responsibility1189 Words   |  5 PagesCorporate Social Responsibility Corporate social responsibility has become one the highly debated issues in the corporate and social sciences world. Nowadays, the most successful companies have the most effective CSR strategies. Starry is the trending startups company of 2017 in the USA because of its innovative idea. It is providing high-speed internet in the USA up to GB/s with the latest technology. 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The land where it was beingRead MoreThe Importance of Corporate Social Responsibility on Global Business953 Words   |  4 PagesThe Importance of Corporate Social Responsibility on Global Business Let’s first define Corporate Social Responsibility (CSR) The World Business Council for Sustainable Development (WBCSD): Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large†. EU Definition of CSR: A conceptRead MoreImportance Of Corporate Social Responsibility On Todays Society1136 Words   |  5 PagesImportance of Corporate Social Responsibility in today’s society Before five years, I came across a situation which led me to think about the importance and need of social responsibility by business enterprises. To start off giving a brief background, my brother was a fresh graduate from the school of architecture where he got his first individual contract in India. He had to design a mall that was planned to kick start after few years. The land where it was being constructed belonged to an oldRead MoreThe Importance of Corporate Social Responsibility in the Brand Image3400 Words   |  14 PagesThe Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR), Corporate Social Performance and Corporate Financial Performance, some questions arise: do consumersRead MoreEvaluate the Relative Importance of Corporate Social Responsibility Relative to Other Corporate Objective947 Words   |  4 Pagesthe relative importance of corporate social responsibility relative to other corporate objective† (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social, environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons, like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives, corporateRead MoreCorporate Social Responsibility ( Csr ) : The Importance Of Meeting Economic, Social And Sustainability Needs1175 Words   |  5 Pages The Importance of CSR (in terms of meeting economic, social sustainability needs) Author: Supervisor: Sazzad Hossan Royal James Heath 18571849 12th December,2015 Corporate social responsibility (CSR), otherwise called maintainable